Fashion & Apparel · E-commerce
Sadia Faisal
From local strength to international digital demand.
The business had a strong offline foundation and market understanding, but limited technical and digital capability was restricting scalable online growth.
- 30K → 126K
- Instagram followers
- 500+
- Inbound WhatsApp inquiries from the first international campaign
- International orders
- Demand expanded beyond Pakistan
- Demand outpaced comfortable production capacity
- Order intake had to be controlled to protect production
